Canadian-Poultry

Overview of Canadian Poultry Industry

In its latest television ad campaign A&W is raising its image by promoting its hormone-free hamburgers. The sample audience is surprised and one taster even comments about never having connected such a quality product with a fast food restaurant. This simple, easy-to-remember message delivered to a target audience is just …

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auditions1

Chicken Squad!

Cate Pedersen Starring real BC chicken farmers An action-packed, Hollywood blockbuster-style trailer starring British Columbia chicken farmers is coming soon to a small screen near you! The countdown to the trailer’s world-wide online premier on May 12 and the clips of the “making-of” can be viewed now. The hope is …

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cage

To cage or not to cage?

Ronda Payne Issues surrounding laying chicken environments Comfortable chickens are productive chickens, as every egg producer knows, but environments must be balanced with efficiencies, profits and resources. And just what is the ideal environment for a laying hen? In the absence of poultry mind reading, discussions over caged and free-run …

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