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Let’s Talk Turkey!

By Ronda Payne For a consumer, Thanksgiving, Christmas and maybe Easter are likely the only times to think about turkey. For a turkey farmer, the thoughts—and planning—go on year round. It might be working with quota, assessing animal health or raising birds throughout the year to sell to a year-round …

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Canadian-Poultry

Overview of Canadian Poultry Industry

In its latest television ad campaign A&W is raising its image by promoting its hormone-free hamburgers. The sample audience is surprised and one taster even comments about never having connected such a quality product with a fast food restaurant. This simple, easy-to-remember message delivered to a target audience is just …

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